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Marketing Manager Job Description & Career Opportunities
Marketing managers coordinate the market research for their business - sales, price and product development. You can also develop marketing strategies, advertising and public relations. Depending on the size of the company , they can not concentrate on a few aspects of marketing , or they may be involved in the whole process , including administrative and writing and creating marketing materials.
Most marketing jobs require a degree in marketing or a related field . These powers can significantly improve the career prospects of marketing and lead to a higher starting salary and great opportunities. Discover the programs under the free offer information for prospective students :
Associate - Marketing and sales Rasmussen College
B. S. Business Administration - Marketing from Kaplan University
Bachelor of Science in Business / Marketing from the University of Phoenix
Marketing Manager Job Responsibilities
Marketing managers work with staff in the areas of advertising promotion and promotion of products and services for their business. They work with other departments, such as market research and product development in order to determine the demand for products and services of the Company and potential markets. They develop strategies , pricing to ensure customer satisfaction while maximizing profits and market share to establish. Some marketing manager to work with sales , product development and other departments to monitor trends and the need for new products and services.
Marketing is a broad field , organized in many ways, including real estate , online, small business and sports . Although responsibility can be of any type, they all have the same goals in mind . These include the focus on the client, sourcing , monitoring competition, the trademark owner , internal communications , effectively manage a budget and planning and implementation of strategies.
Before the development of strategies and marketing plans, marketing director owes conduct thorough market research , competitors and customers. Once they finished the search , they can continue with the creation of a marketing plan and strategize pricing and advertising . Marketing managers need strategies to help them find and keep customers on time.
High stress, long hours and frequent travel are part of the task. Marketing managers often need to meet with their teams to ensure that projects are completed on time and objectives. You can also meet regularly with other departments, clients and others in the community. You need flexibility in their schedules , long hours (often more than 40 hours per week ) work and priorities change on a moment.
Marketing Training and Education Requirements
Many educational backgrounds are employed in the field of marketing. However, many employers prefer a bachelor's degree or master's degree in marketing or business administration. A background or training in management, economics , business law , finance , accounting, mathematics and statistics are highly recommended. Anyone interested in the field of marketing is recommended to collect internship experience during their studies and their foot in the door to complete this highly competitive industry . In the electronics industry or computer , the employer may graduate in science or engineering preferred , with a master's degree in business administration.
Numerous marketing positions are filled internally by actions , although the right combination of experience and training can help you from outside the company to find a job. Many marketers start out as interns or marketing representatives and can quickly work their way up the career ladder , according to firm size and employment growth .
Computer skills are necessary for the management of data , preparation of reports and promotion. There is an increase in online marketing , Internet, familiarity is a plus. In addition, knowledge of foreign languages, including Spanish, are sought after by many employers as the ability to communicate with others helps people to support and create opportunities in other regions.
Marketing managers must be highly motivated , creative and decisive . You must be able to work under pressure and be good enough to complete projects on time . Persuasive communication skills and the ability to work with other managers and the public, are very important. Marketers also need to exercise judgment and tact.
Marketing Manager Salaries and wages
The average annual starting salary in the marketing area is $ 43.325 . For marketers , the average salary of $ 108.580 . These salaries vary greatly depending on the size of the employer , location , education and experience . Marketing Manager earn in the computer industry the most.
The average growth is expected for the positions of director of marketing, but the competition is tough and strong demand for these jobs.
Certifications marketing
Although certification is not generally required for marketing professionals, there are several . The most recognized is the head of certified product and marketing manager certified products. These certifications show employers that you have the skills and experience as one of the best in the industry . They cover the life cycles of products and used on the heart of thought , theory and concepts and terms of product management . These certifications can be completed online . For Internet marketers , covering the certification of Certified eMarketer Internet basics, e -mail marketing, e-commerce, web design , search engines and ethics.
Marketing associations
The American Marketing Association is a full service agency offers everything a business needs marketing , advance their careers - library resources , WC , publications, training and events. Business Marketing Association is specifically geared towards traders business-to -business. The Direct Marketing Association stresses responsible marketing and provides its members with opportunities for education , research and networking. The Web Marketing Association is composed of professionals who have a passion for internet marketing and web development by .
Most marketing jobs require a degree in marketing or a related field . These powers can significantly improve the career prospects of marketing and lead to a higher starting salary and great opportunities. Discover the programs under the free offer information for prospective students :
Associate - Marketing and sales Rasmussen College
B. S. Business Administration - Marketing from Kaplan University
Bachelor of Science in Business / Marketing from the University of Phoenix
Marketing Manager Job Responsibilities
Marketing managers work with staff in the areas of advertising promotion and promotion of products and services for their business. They work with other departments, such as market research and product development in order to determine the demand for products and services of the Company and potential markets. They develop strategies , pricing to ensure customer satisfaction while maximizing profits and market share to establish. Some marketing manager to work with sales , product development and other departments to monitor trends and the need for new products and services.
Marketing is a broad field , organized in many ways, including real estate , online, small business and sports . Although responsibility can be of any type, they all have the same goals in mind . These include the focus on the client, sourcing , monitoring competition, the trademark owner , internal communications , effectively manage a budget and planning and implementation of strategies.
Before the development of strategies and marketing plans, marketing director owes conduct thorough market research , competitors and customers. Once they finished the search , they can continue with the creation of a marketing plan and strategize pricing and advertising . Marketing managers need strategies to help them find and keep customers on time.
High stress, long hours and frequent travel are part of the task. Marketing managers often need to meet with their teams to ensure that projects are completed on time and objectives. You can also meet regularly with other departments, clients and others in the community. You need flexibility in their schedules , long hours (often more than 40 hours per week ) work and priorities change on a moment.
Marketing Training and Education Requirements
Many educational backgrounds are employed in the field of marketing. However, many employers prefer a bachelor's degree or master's degree in marketing or business administration. A background or training in management, economics , business law , finance , accounting, mathematics and statistics are highly recommended. Anyone interested in the field of marketing is recommended to collect internship experience during their studies and their foot in the door to complete this highly competitive industry . In the electronics industry or computer , the employer may graduate in science or engineering preferred , with a master's degree in business administration.
Numerous marketing positions are filled internally by actions , although the right combination of experience and training can help you from outside the company to find a job. Many marketers start out as interns or marketing representatives and can quickly work their way up the career ladder , according to firm size and employment growth .
Computer skills are necessary for the management of data , preparation of reports and promotion. There is an increase in online marketing , Internet, familiarity is a plus. In addition, knowledge of foreign languages, including Spanish, are sought after by many employers as the ability to communicate with others helps people to support and create opportunities in other regions.
Marketing managers must be highly motivated , creative and decisive . You must be able to work under pressure and be good enough to complete projects on time . Persuasive communication skills and the ability to work with other managers and the public, are very important. Marketers also need to exercise judgment and tact.
Marketing Manager Salaries and wages
The average annual starting salary in the marketing area is $ 43.325 . For marketers , the average salary of $ 108.580 . These salaries vary greatly depending on the size of the employer , location , education and experience . Marketing Manager earn in the computer industry the most.
The average growth is expected for the positions of director of marketing, but the competition is tough and strong demand for these jobs.
Certifications marketing
Although certification is not generally required for marketing professionals, there are several . The most recognized is the head of certified product and marketing manager certified products. These certifications show employers that you have the skills and experience as one of the best in the industry . They cover the life cycles of products and used on the heart of thought , theory and concepts and terms of product management . These certifications can be completed online . For Internet marketers , covering the certification of Certified eMarketer Internet basics, e -mail marketing, e-commerce, web design , search engines and ethics.
Marketing associations
The American Marketing Association is a full service agency offers everything a business needs marketing , advance their careers - library resources , WC , publications, training and events. Business Marketing Association is specifically geared towards traders business-to -business. The Direct Marketing Association stresses responsible marketing and provides its members with opportunities for education , research and networking. The Web Marketing Association is composed of professionals who have a passion for internet marketing and web development by .
